James was diagnosed with Type 1 diabetes in 2006 while living in San Francisco. He discovered a love of running several years later, especially on trails, and found that it had a profound impact on his physiological and psychological diabetes management. He co-founded Type One Run with Craig in an effort to share those same feelings of empowerment and transformation with others, and to build a community of ordinary people each overcoming their own challenges while supporting one another. He is a partner at Cartifact, a mapping and design firm based in Los Angeles with clients worldwide.