Bruce and his wife, Ashley Dartnell, have lived in London for over 25 years and have three children. Their youngest, Cara, was diagnosed with Type 1 in 2005, when she was 6 years old. Bruce has helped raise significant support for Type 1 research and was a Board Director of JDRF UK. Bruce has over 25 years of international media, retail and venture capital experience at various companies including MTV Networks, Dendy Partners, Fox Kids Europe, and Sky UK.